“See the Moments You Care About First

You may be sur­pri­sed to learn that peop­le miss on average 70 per­cent of their feeds. As Insta­gram has grown, it’s beco­me har­der to keep up with all the pho­tos and vide­os peop­le share. This means you often don’t see the posts you might care about the most.

To impro­ve your expe­ri­ence, your feed will soon be orde­red to show the moments we belie­ve you will care about the most.

The order of pho­tos and vide­os in your feed will be based on the likeli­hood you’ll be inte­res­ted in the con­tent, your rela­ti­ons­hip with the per­son pos­ting and the time­li­ness of the post. As we begin, we’re focu­sing on opti­mi­zing the order — all the posts will still be the­re, just in a dif­fe­rent order.

If your favo­ri­te musi­ci­an shares a video from last night’s con­cert, it will be wai­t­ing for you when you wake up, no mat­ter how many accounts you fol­low or what time zone you live in. And when your best friend posts a pho­to of her new pup­py, you won’t miss it.

We’re going to take time to get this right and lis­ten to your feed­back along the way. You’ll see this new expe­ri­ence in the com­ing months.”